Located in Glamour Magazine:
Between now and August 14, Soma Intimates is collecting donations of new and gently used bras for a nationwide initiative called "Giving is Beautiful." Bring your bra in to a local Soma boutique, and it'll be donated to a women's shelter or other charitable organization in your area, since bras are among the least-donated and most-needed items for women who are homeless or victims of domestic violence. The company has already collected more than 68,000 bras since they began this initiative a year ago, and they're hoping to hit 150,000 by next year.
Don't have a Soma near you? You can mail yours in! Just visit www.soma.com/givebras and find out how your donation will get into the right hands. And FYI ladies, anything that's not wearable will be taken care of by The Bra Recyclers so it won't end up in a landfill. Time for a little lingerie drawer clean-out, huh?
Read More http://www.glamour.com/fashion/blogs/slaves-to-fashion/2011/07/donate-your-old-bras-for-women.html#ixzz1Rtvw3Wlf
Between now and August 14, Soma Intimates is collecting donations of new and gently used bras for a nationwide initiative called "Giving is Beautiful." Bring your bra in to a local Soma boutique, and it'll be donated to a women's shelter or other charitable organization in your area, since bras are among the least-donated and most-needed items for women who are homeless or victims of domestic violence. The company has already collected more than 68,000 bras since they began this initiative a year ago, and they're hoping to hit 150,000 by next year.
Don't have a Soma near you? You can mail yours in! Just visit www.soma.com/givebras and find out how your donation will get into the right hands. And FYI ladies, anything that's not wearable will be taken care of by The Bra Recyclers so it won't end up in a landfill. Time for a little lingerie drawer clean-out, huh?
Read More http://www.glamour.com/fashion/blogs/slaves-to-fashion/2011/07/donate-your-old-bras-for-women.html#ixzz1Rtvw3Wlf
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